50 For Change

The music industry is facing a crisis. We are losing two grassroots venues every single week. These are the rooms where our favorite artists first found their sound and without them the future of music is at risk. 🥀

​I am Aleksandra and after 15 years in the industry as an Executive Producer and a Singer-Songwriter myself I am launching 50 FOR CHANGE.

​It is a simple model with a massive impact:

​THE GOLDEN TICKET ✨️

We partner with top artists to put on a secret intimate show for just 50 people. Entry is ten pounds.

THE DIGITAL BRIDGE 💻

Everyone is a winner. That ten pounds is not just a chance to be in the room. It is your digital pass to a high fidelity livestream of the show so every fan gets a front row seat no matter where they are.

REFORESTING THE SCENE 🌳

The best part is that 50 percent of everything we raise goes into a Grassroots Fund. We use it to:

1️⃣ Perform full day buyouts of struggling venues at premium rates. This gives them a years worth of profit in 24 hours to keep their doors open.

2️⃣ Pay upcoming independent artists a professional development wage so they can actually afford to tour and grow.

​One hour. One show. A whole year of survival for the venues we love. 🏛️✨

​Let us recharge the ecosystem together.

​📣 WE NEED YOU

I cannot do this alone. I am calling on fans, brands and potential sponsors to help me make this a reality.